Case Study Mascarillas Bejar
Evaluation involves assessing the effectiveness and outcomes of a project or initiative, and in this case, the story of Mascarillas Béjar demonstrates the evaluation of their business transformation and digitalization efforts. This case is a good example of an evaluation case study because it showcases the transformation and success of Mascarillas Béjar, a small company in Spain, during the COVID-19 pandemic. As a good example of an evaluation case study , it demonstrates the assessment of Mascarillas Béjar’s successful business transformation, digitalization efforts, and the positive outcomes they achieved as a result.
Initially, Fibras Textil Sánchez, the company’s original business, suffered a significant decrease due to the impact of the pandemic. However, in recognising the urgent need for mouth masks prompted the company to quickly pivot their business and focus on producing masks. This required acquiring new machinery and digitalizing their operations to enable online sales. The company rapidly implemented an e-commerce platform, but they faced challenges such as online attacks and cybersecurity gaps.
Recognizing the need for cybersecurity measures and stable management of supplies and sales, Mascarillas Béjar collaborated with specialized companies in cybersecurity and cloud services, such as Esprinet and Data Recover. This second phase of digitalization allowed them to stabilize their operations and enhance their digital capabilities.
The successful result of these efforts is evident in Mascarillas Béjar’s accomplishments. They became a viral phenomenon, producing a million masks per day and increasing their workforce from six to almost 100 employees. Their factory was operating in three shifts. The company’s focus on digitalization, including the use of artificial intelligence and cloud services, has played a vital role in their development.
The evaluation of Mascarillas Béjar’s transformation highlights the positive outcomes achieved through their digitalization and business transition . Their ability to adapt quickly, address cybersecurity concerns, and enhance their digital capabilities has not only enabled them to meet the urgent demand for masks but also positioned them as a reliable provider in the market. Their aim was to replace the Chinese providers within the Spanish hospital system, and this reflected their ambition for future growth and sustainability.
Case Study- Zen to GO
Evaluation involves assessing the effectiveness and outcomes of a project or initiative, and in this case, the story of Zen to Go and Think demonstrates the evaluation of their collaboration and the successful implementation of a mobile application and website. This case is showcasing the collaboration between ‘Zen to Go’ restaurant and ‘Think’ digital product agency in Malta to meet the growing demand for takeaway and provide an enhanced customer experience. It demonstrates the assessment of the collaboration between Zen to Go and Think, the successful implementation of a mobile application and website, and the positive outcomes achieved in terms of customer satisfaction and repeated usage of the platform.
The cause for collaboration stemmed from the restaurant’s need to cater to the growing demand for takeaway and provide a loyalty scheme for frequent users. They also wanted to address customer concerns about calories by incorporating a calorie counter feature.
The context of the case highlights the restaurant’s goal of offering customers the convenience of ordering sushi on the go, tracking orders, counting calories, and enjoying faster delivery. Collaborating with Think, they aimed to create a visually appealing platform that aligned with the brand’s primary colours and conveyed an energized, fun, bold, and optimistic feel.
The successful result of the collaboration is evident in the Zen to Go mobile application and website, which is used daily by hundreds of people to effortlessly order lunch or dinner. The platform offers the flexibility for users to have their orders delivered to their preferred address or pick them up from a Zen to Go outlet. The user flow is clear, simple, and intuitive, guiding users through the ordering process smoothly. The high percentage of returning users demonstrates the success of the platform in meeting customer needs and preferences.
