Grant: Cullen
This case was selected as an example of implementation because it showcases the successful execution of a project involving the development of a website and digital marketing efforts for Grant Cullen, a management coach trainer. Implementation refers to the process of putting plans or ideas into action, and in this case, the collaboration between Grant and GLO demonstrates the effective execution of their objectives.
Grant Cullen needed to reach out to more of his target audience and build a stronger client base. To achieve this, it sought to develop a multi-page website and establish a brand presence online. GLO, a service provider, was chosen to collaborate on this project.
The successful result of this collaboration is evident in the development of a website that showcases Grant’s expertise and effectively personalizes his services. The website has attracted relevant traffic through organic searches, indicating its effectiveness in reaching the target audience. Additionally, GLO has taken on responsibilities for Grant’s branding, logo design, and setting up profiles on relevant directories and social media platforms.
The project has now transitioned into the next phase, which involves digital marketing efforts such as Google Ads management. This signifies that the initial objectives of developing the website and establishing a brand presence have been successfully implemented, and the collaboration is progressing towards expanding Grant’s reach through targeted digital marketing strategies.
Overall, this case exemplifies implementation by demonstrating the successful execution of a project involving website development, brand establishment, and digital marketing efforts. The collaboration between Grant and GLO has effectively brought their plans into action, resulting in a website that showcases Grant’s expertise and attracts relevant traffic while setting the stage for further digital marketing endeavours.
La Casa del Habano Luxembourg
Implementation refers to the process of putting plans or ideas into action, and in this case, the collaboration between La Casa del Habano and Addedsense showcases the effective execution of their objectives and demonstrates the successful execution of a website creation project for La Casa del Habano Luxembourg. This case serves as a good example of implementation because it showcases the successful execution of a website creation project.
La Casa del Habano Luxembourg has a clear goal of stocking the very best products in optimal conditions, sourced exclusively from the Habanos S.A. Exclusive distributor CubaCigar Benelux. To enhance their business and reach a wider audience, they embarked on a website creation project in collaboration with Addedsense.
The collaboration involved a series of steps, starting with a needs analysis to ensure that the website meets the specific requirements of La Casa del Habano. Addedsense worked closely with the client to define the objectives and target audience of the site. They then proceeded to develop a web strategy and design that aligned with the brand’s visual identity.
The successful result of this collaboration is evident in the development of a website that recognizes the historical brand’s visual identity and aligns the goals and objectives of La Casa del Habano Luxembourg. The implementation of the web strategy and design showcases the effective execution of the project, ensuring that the website represents the brand in a visually appealing and functional manner. The collaboration between La Casa del Habano Luxembourg and Addedsense demonstrates the effective implementation of the defined objectives and the brand’s visual identity, resulting in a website that effectively represents the business and enhances its online presence.
