Custom Cakes to Order Online
This case involves the expansion of Karaat Amsterdam’s cupcake service into the online world, specifically through the creation of a web shop and a special form for ordering custom cakes. Ideation refers to the process of generating, developing, and communicating new ideas, and in this case, the collaboration between Karaat Amsterdam and De Onliners led to the development of innovative solutions to meet the restaurant’s goals. The objectives was to create a web shop and a custom cake ordering system that met Karaat Amsterdam’s specific requirements. The clear display of prices throughout the ordering process also demonstrates the effectiveness of the ideation process in finding practical solutions.
Karaat Amsterdam was able to redesign its website and incorporate features that would enable customers to order cakes online. The creation of a web shop allowed for a seamless and user-friendly online ordering experience, while the special form for ordering custom made cakes added a unique and personalized touch to the service.
Overall, this case highlights how ideation, in the form of collaboration with web design creators, played a crucial role in expanding Karaat Amsterdam’s cupcake service into the online world and enhancing the customer experience through innovative features.
2. Eller Café & Wine Bar Pairs Nicely with Glass Mask Theatre
This case demonstrates how the collaboration between the Bestseller Café and Glass Mask Theatre led to the creation of a unique and innovative experience for patrons.
The process of ideation involves generating and nurturing fresh concepts, and in this instance, the collaboration led to the integration of a café and a theatre offering customers a different and intimate theatre experience within a central café setting.
Bestseller Café and Glass Mask Theatre joined forces to address a common challenge faced by new and experimental playwrights – the lack of affordable and accessible venues in city centers. By collaborating, the two businesses were able to leverage each other’s strengths and resources. The café, being a successful business with a loyal following, provided a beautiful venue to promote local artists and their work. On the other hand, the theatre brought in Innovative content Introducing new talent and enhancing the cultural experience for café patrons.
By combining food, wine, and theatre, the café was able to attract a broader customer base and generate additional revenue from theatre patrons. Additionally, the collaboration provided a valuable support system for artists, especially during the challenging times of the pandemic when many theatres and galleries were closed. The successful result of this collaboration is evident in the Bestseller Café’s steadfast growth in following by culturally literate Dubliners who not only enjoy the café’s offerings but also support and enrich local artists
Overall, this case exemplifies ideation by showcasing how the collaboration between the Bestseller Café and Glass Mask Theatre resulted in the creation of a unique and mutually beneficial experience for both businesses and their customers.
