Small Digital: Planning and milestones

Business Hubs Preparation Small Digital: Planning and milestones

The significance of project planning is undeniable for anyone with experience in project management. In order to successfully plan a project between you and the small commerce sector, it is important to identify and understand the key phases, tasks, and subtasks that will be involved in the whole process. These are the building blocks that will make up the project and help you to ensure that it is completed on time and within budget that small commerce had allocated to the task. By breaking down the project into smaller, more manageable pieces, you can better track progress, identify potential roadblocks, and make adjustments as needed. So, take the time to carefully identify the key phases, tasks, and subtasks of your project and use this information to create a detailed project plan that will guide you through each step of the process. To effectively achieve the project goal, it is important to break it down into smaller, actionable steps. This will help to ensure that each step is manageable and can be completed efficiently. By breaking down the project goal into actionable steps, you can also better track progress and identify any potential roadblocks early on. In order to ensure successful planning of a project, it is important to identify and include the following components:

Setting an overall goal and deadline is an important step in achieving success. It helps to provide direction and focus to your efforts. When setting a goal, it should be specific, measurable, achievable, relevant, and time-bound. This is commonly referred to as the SMART goal framework. Additionally, it is important to set a deadline for achieving your goal. This helps to create a sense of urgency and motivates you to take action. Remember to regularly review your progress towards your goal and adjust your plan as necessary to ensure that you stay on track to meet your deadline.
In order to ensure efficient and effective completion of tasks, it is important to establish a clear division of responsibilities among individuals and teams. This helps to avoid confusion and duplication of effort, and ensures that everyone knows what is expected of them. By clearly defining roles and responsibilities, team members can work together more seamlessly and achieve their goals more efficiently. Note: Please remember that since you are working with the small commerce sector collaboratively, it is important to note that simply having a plan is often insufficient. It is important to avoid being overly strict with schedules and deadlines as it can lead to significant issues.
Implementation planning should begin once the project scope and objectives have been defined and the necessary resources have been allocated. It is important to have a clear understanding of the project requirements and timeline in order to develop an effective implementation plan. Starting too early or too late can have negative consequences due to the complexity of the process. Why? Creating an implementation plan is a time-consuming process. To avoid premature planning, it is recommended to wait until the project has been officially approved before initiating any planning activities.
When planning, it is important to allocate time for unexpected events. Before leaving the house, it is recommended to allocate some time to check if you have all the necessary items with you. To avoid a crisis in your business, it is recommended to allocate time likewise for performing last-minute checks and resolving any potential issues. This will help you to be better prepared and prevent any unexpected problems from occurring. When creating a project plan, it is important to strike a balance between allowing for flexibility and not going too far with it. To successfully complete a project, it is essential to organize the project, manage resources effectively, and allocate tasks to the appropriate team members. Excessive flexibility can result in disorder.
When planning a project, it is important to allocate time and resources for adaptation. This means allowing for flexibility in case unexpected challenges arise or changes need to be made. By building in time and space to adapt, you can ensure that your project stays on track and is able to respond effectively to any unforeseen circumstances.
Defining all resources is a crucial step that should be taken after completing a task. To effectively manage your project, it is important to determine the appropriate allocation of resources for your overall budget, timeline, and team. This involves calculating the required amount of each resource needed for the successful completion of your project.
Monitoring and oversight are essential components of any project. It is important to establish clear lines of responsibility and accountability to ensure that the project is executed effectively. Therefore, it is crucial to identify the individuals or teams who will be responsible for monitoring the project and overseeing its progress. To effectively measure progress towards your project goals, it is important to select Key Performance Indicators (KPIs) that align with those goals. Once you have identified the relevant KPIs, you can track progress by charting them within your project management solution.

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Personas

- Manager - Developer - Retail - Hospitality

Action Plan

Case Studies

Custom Cakes to Order Online

This case involves the expansion of Karaat Amsterdam’s cupcake service into the online world, specifically through the creation of a web shop and a special form for ordering custom cakes. Ideation refers to the process of generating, developing, and communicating new ideas, and in this case, the collaboration between Karaat Amsterdam and De Onliners led to the development of innovative solutions to meet the restaurant’s goals. The objectives was to create a web shop and a custom cake ordering system that met Karaat Amsterdam’s specific requirements. The clear display of prices throughout the ordering process also demonstrates the effectiveness of the ideation process in finding practical solutions.

Karaat Amsterdam was able to redesign its website and incorporate features that would enable customers to order cakes online. The creation of a web shop allowed for a seamless and user-friendly online ordering experience, while the special form for ordering custom made cakes added a unique and personalized touch to the service.

Overall, this case highlights how ideation, in the form of collaboration with web design creators, played a crucial role in expanding Karaat Amsterdam’s cupcake service into the online world and enhancing the customer experience through innovative features.

Eller Café & Wine Bar Pairs Nicely with Glass Mask Theatre

This case demonstrates how the collaboration between the Bestseller Café and Glass Mask Theatre led to the creation of a unique and innovative experience for patrons.

The process of ideation involves generating and nurturing fresh concepts, and in this instance, the collaboration led to the integration of a café and a theatre offering customers a different and intimate theatre experience within a central café setting.

Bestseller Café and Glass Mask Theatre joined forces to address a common challenge faced by new and experimental playwrights – the lack of affordable and accessible venues in city centers. By collaborating, the two businesses were able to leverage each other’s strengths and resources. The café, being a successful business with a loyal following, provided a beautiful venue to promote local artists and their work. On the other hand, the theatre brought in Innovative content Introducing new talent and enhancing the cultural experience for café patrons.

By combining food, wine, and theatre, the café was able to attract a broader customer base and generate additional revenue from theatre patrons. Additionally, the collaboration provided a valuable support system for artists, especially during the challenging times of the pandemic when many theatres and galleries were closed. The successful result of this collaboration is evident in the Bestseller Café’s steadfast growth in following by culturally literate Dubliners who not only enjoy the café’s offerings but also support and enrich local artists

Overall, this case exemplifies ideation by showcasing how the collaboration between the Bestseller Café and Glass Mask Theatre resulted in the creation of a unique and mutually beneficial experience for both businesses and their customers.

Case Study Together Academy Café

The Together Academy Café exemplifies preparation as it showcases the proactive steps taken to open a café that meets the needs of individuals with Down Syndrome and the wider community and demonstrates how proactive steps were taken to open a café in partnership with the local Dublin community. Te collaboration involved careful planning and preparation to address the needs of individuals with Down Syndrome and the wider community besides implementing training programs, and tailored supports to ensure the successful launch and operation of the café.

Together Academy Café recognized the high unemployment rate among individuals with Down Syndrome in Ireland and already offered various resources and training programs to address this issue. By partnering with the community and opening a café, it aimed to expand their services and provide additional job and life skills training opportunities for their students while also catering to the needs of the community and the Wanderers Rugby Club.

The allowed the opportunity and space where students could work and develop their job skills while also serving as a café for the community. -a seamless combination of two needs 1. providing employment opportunities for young adults with Down Syndrome and 2. offering café services to the community.

The successful result of this collaboration is evident in the readiness of the students to apply their job skills at the café, improving their employability and fostering connections with the Ballsbridge community. The results are not solely the services provided but also the creation of stable job opportunities for more young adults with Down Syndrome.

Case Study CENTRE DU CUIR

By proactively identifying the need for collaboration, understanding the target market, offering reliable solutions, and preparing for geographic expansion, Centre du Cuir demonstrated effective preparation in positioning themselves for success.:

Identifying the need for collaboration: Centre du Cuir recognized the need to improve its visibility and expand its customer base beyond the local market. By collaborating with Domino Communication, a web agency specializing in improving online visibility, Centre du Cuir took proactive steps to address this need and prepare for growth.
Assessing the target market: Centre du Cuir identified its target market as individuals and professionals who require maintenance services for leather and imitation leather surfaces. This understanding allowed them to tailor their services and marketing efforts to meet the specific needs and preferences of their target audience.
Offering reliable and durable solutions: Centre du Cuir positioned itself as a provider of reliable and durable solutions for various leather-related issues. This positioning indicates that they have invested time and effort in researching and testing their services, ensuring that they are well-prepared to address the problems commonly faced by their customers.
Geographic expansion: The strategic location of Centre du Cuir near the German border played a significant role in their successful preparation. They recognized the potential of expanding their operations to surrounding towns and prepared themselves to cater to customers in those areas. This shows that they conducted thorough research and planning to take advantage of their favourable location.

Grant: Cullen

This case was selected as an example of implementation because it showcases the successful execution of a project involving the development of a website and digital marketing efforts for Grant Cullen, a management coach trainer. Implementation refers to the process of putting plans or ideas into action, and in this case, the collaboration between Grant and GLO demonstrates the effective execution of their objectives.

Grant Cullen needed to reach out to more of his target audience and build a stronger client base. To achieve this, it sought to develop a multi-page website and establish a brand presence online. GLO, a service provider, was chosen to collaborate on this project.

The successful result of this collaboration is evident in the development of a website that showcases Grant’s expertise and effectively personalizes his services. The website has attracted relevant traffic through organic searches, indicating its effectiveness in reaching the target audience. Additionally, GLO has taken on responsibilities for Grant’s branding, logo design, and setting up profiles on relevant directories and social media platforms.

The project has now transitioned into the next phase, which involves digital marketing efforts such as Google Ads management. This signifies that the initial objectives of developing the website and establishing a brand presence have been successfully implemented, and the collaboration is progressing towards expanding Grant’s reach through targeted digital marketing strategies.

Overall, this case exemplifies implementation by demonstrating the successful execution of a project involving website development, brand establishment, and digital marketing efforts. The collaboration between Grant and GLO has effectively brought their plans into action, resulting in a website that showcases Grant’s expertise and attracts relevant traffic while setting the stage for further digital marketing endeavours.

La Casa del Habano Luxembourg

Implementation refers to the process of putting plans or ideas into action, and in this case, the collaboration between La Casa del Habano and Addedsense showcases the effective execution of their objectives and demonstrates the successful execution of a website creation project for La Casa del Habano Luxembourg. This case serves as a good example of implementation because it showcases the successful execution of a website creation project.

La Casa del Habano Luxembourg has a clear goal of stocking the very best products in optimal conditions, sourced exclusively from the Habanos S.A. Exclusive distributor CubaCigar Benelux. To enhance their business and reach a wider audience, they embarked on a website creation project in collaboration with Addedsense.

The collaboration involved a series of steps, starting with a needs analysis to ensure that the website meets the specific requirements of La Casa del Habano. Addedsense worked closely with the client to define the objectives and target audience of the site. They then proceeded to develop a web strategy and design that aligned with the brand’s visual identity.

The successful result of this collaboration is evident in the development of a website that recognizes the historical brand’s visual identity and aligns the goals and objectives of La Casa del Habano Luxembourg. The implementation of the web strategy and design showcases the effective execution of the project, ensuring that the website represents the brand in a visually appealing and functional manner. The collaboration between La Casa del Habano Luxembourg and Addedsense demonstrates the effective implementation of the defined objectives and the brand’s visual identity, resulting in a website that effectively represents the business and enhances its online presence.

Case Study Mascarillas Bejar

Evaluation involves assessing the effectiveness and outcomes of a project or initiative, and in this case, the story of Mascarillas Béjar demonstrates the evaluation of their business transformation and digitalization efforts. This case is a good example of an evaluation case study because it showcases the transformation and success of Mascarillas Béjar, a small company in Spain, during the COVID-19 pandemic. As a good example of an evaluation case study , it demonstrates the assessment of Mascarillas Béjar’s successful business transformation, digitalization efforts, and the positive outcomes they achieved as a result.

Initially, Fibras Textil Sánchez, the company’s original business, suffered a significant decrease due to the impact of the pandemic. However, in recognising the urgent need for mouth masks prompted the company to quickly pivot their business and focus on producing masks. This required acquiring new machinery and digitalizing their operations to enable online sales. The company rapidly implemented an e-commerce platform, but they faced challenges such as online attacks and cybersecurity gaps.

Recognizing the need for cybersecurity measures and stable management of supplies and sales, Mascarillas Béjar collaborated with specialized companies in cybersecurity and cloud services, such as Esprinet and Data Recover. This second phase of digitalization allowed them to stabilize their operations and enhance their digital capabilities.

The successful result of these efforts is evident in Mascarillas Béjar’s accomplishments. They became a viral phenomenon, producing a million masks per day and increasing their workforce from six to almost 100 employees. Their factory was operating in three shifts. The company’s focus on digitalization, including the use of artificial intelligence and cloud services, has played a vital role in their development.

The evaluation of Mascarillas Béjar’s transformation highlights the positive outcomes achieved through their digitalization and business transition . Their ability to adapt quickly, address cybersecurity concerns, and enhance their digital capabilities has not only enabled them to meet the urgent demand for masks but also positioned them as a reliable provider in the market. Their aim was to replace the Chinese providers within the Spanish hospital system, and this reflected their ambition for future growth and sustainability.

Case Study- Zen to GO

Evaluation involves assessing the effectiveness and outcomes of a project or initiative, and in this case, the story of Zen to Go and Think demonstrates the evaluation of their collaboration and the successful implementation of a mobile application and website. This case is showcasing the collaboration between ‘Zen to Go’ restaurant and ‘Think’ digital product agency in Malta to meet the growing demand for takeaway and provide an enhanced customer experience. It demonstrates the assessment of the collaboration between Zen to Go and Think, the successful implementation of a mobile application and website, and the positive outcomes achieved in terms of customer satisfaction and repeated usage of the platform.

The cause for collaboration stemmed from the restaurant’s need to cater to the growing demand for takeaway and provide a loyalty scheme for frequent users. They also wanted to address customer concerns about calories by incorporating a calorie counter feature.

The context of the case highlights the restaurant’s goal of offering customers the convenience of ordering sushi on the go, tracking orders, counting calories, and enjoying faster delivery. Collaborating with Think, they aimed to create a visually appealing platform that aligned with the brand’s primary colours and conveyed an energized, fun, bold, and optimistic feel.

The successful result of the collaboration is evident in the Zen to Go mobile application and website, which is used daily by hundreds of people to effortlessly order lunch or dinner. The platform offers the flexibility for users to have their orders delivered to their preferred address or pick them up from a Zen to Go outlet. The user flow is clear, simple, and intuitive, guiding users through the ordering process smoothly. The high percentage of returning users demonstrates the success of the platform in meeting customer needs and preferences.