Utilizing digital tools involves far more than merely offering employees with new technological tools. The need for digital input varies; some organisations merely need systems, others may want (desire) to modify their whole operations, while others may require changing the company’s thinking, etc
However, in order to identify what is the optimum position your entity should place itself in, you must first understand why you are moving in your current direction Nonetheless, analysing your needs is critical as it is the foundation to your business. In this stage of your journey, you should not analyse your organization in general, but focus on the results of the ideation phase, in which a small business has (co)created an idea or an online product /service implementing digital tools to offer their existing products or services. Hence your analysis should be purely focused on analysing the needs in terms of digital tools.
An idea would be to meet with your valuable personnel to conduct a ‘discomfort’s factor evaluation so as to analyse your own company and your needs. If you able to answer these needs, then the co-creation process with the small digital will become much easier and more efficient. Here are some questions you could utilize and evaluate :
Question Number | Description | Answer |
Question 1 | Bearing in mind the outcome of your ideation which processes you would need to change/adapt? | |
Question 2 | How does the outcome of the ideation affects each of these processes. Describe concretely what is affected and how. | |
Question 3 | Prioritize, identify the processes which need to be adapted first, e.g. because the use of digital tools cannot be implemented. | |
Question 4 | Analyse which staff members are affected by these changes and whether they have the skills and attitude to engage in the change process | |
Question 5 | Do I have any references or examples of others in my situation that have opted for the approach designed in ideation and what can I learn from them |
Furthermore, analyse your current technology, data usage, and any deficiencies in skills, resources, or offer for executing a transformation. Then, investigate how digital technology and improved data can benefit your company. Check out how your competitors and other sectors are using technology.
Once these questions have been answered you will be able to see how using modern technology can help you develop new – or alter old – business procedures, culture, and client encounters. This reimagining of business in the digital era can provide your organization with the tools you need to compete and satisfy evolving market demands.